Baked Lay’s changes packaging identity

baked_lays

While previously fun and exciting, the new “Baked Lay’s” packaging has the appearance of something straight from a bakery.  A more elegant spin on the package, the new design uses natural colors to represent the “baked” quality that the Lay’s have.  

For more information, the Baked! section of the Frito-Lays website.

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